{"$schema_note":"Informal schema. Fields mirror https://www.itsarch.com/agents.","name":"ARCH","url":"https://www.itsarch.com","updated":"2026-10-25","summary":"ARCH helps AI agents find and use a business, and helps the business understand how agents interact with it. Two capabilities: Agent Experience and Agent Intelligence. The Agentic Readiness Check is available today.","description":["People increasingly ask AI agents to find, compare, buy and book. That makes agents a new commercial channel.","ARCH works with the business as it already operates: its catalog or rooms, its offers and policies, and its existing checkout or booking engine. The business stays in control.","Agent Experience helps AI agents find, understand and use a business through its existing website and systems. Agent Intelligence helps the business understand how agents interact with it: agent activity, journeys and friction. The Agentic Readiness Check shows how ready a website is today."],"is_not":["Not an SEO or generative-search optimization tool.","Not a branded chatbot, and not an autonomous agent that buys or books for anyone.","Does not replace a commerce platform, booking engine, CRM or analytics stack.","Does not receive private conversations between people and AI assistants."],"audience":[{"role":"VP Ecommerce, Heads of Digital","context":"Consumer goods brands, DTC, beauty, fashion, retailers"},{"role":"Chief Commercial Officers, Distribution and Digital leads","context":"Hotel groups, independent hotels, travel booking businesses"}],"domains":[{"id":"consumer-goods","name":"Consumer Goods & Retail","segments":"DTC and ecommerce brands, beauty and personal care, fashion and premium products, retailers and marketplaces","focus":"Selling through AI agents with the brand’s own catalog, pricing, merchandising, policies and checkout; agent activity and missed sales."},{"id":"hospitality","name":"Travel & Hospitality","segments":"Hotel groups, individual hotels, hospitality operators, travel booking experiences","focus":"Taking bookings through AI agents with the hotel’s own rooms, rate rules, policies and booking engine; agent activity and missed bookings."}],"status_values":{"available":"Available now","pilot":"Pilot / pre-release","development":"In development","planned":"Planned / conceptual","none":"Not publicly accessible"},"capabilities":[{"id":"readiness-check","name":"Agentic Readiness Check","status":"available","description":"A free entry point. Reads a business's public website the way an automated visitor does and checks access, structured data, prices, availability, policies and the visible path to purchase or booking. Detects online stores and hotel or booking sites. Evidence for every check; fixes ranked by impact.","limits":"Public website signals only. Reads the homepage, robots.txt, sitemap, llms.txt and one sample product or room page. Does not see real agent traffic, private conversations, signed-in checkout or booking flows, product feeds or marketplace listings.","url":"https://www.itsarch.com/readiness"},{"id":"shopify-app","name":"Arch for Shopify (Agent Intelligence)","status":"pilot","description":"A Shopify app showing recorded storefront visits, potential AI shopping signals, storefront assessments and simulated shopping tests.","limits":"Not yet listed on the Shopify App Store. Shopify stores only. Pre-release; details on request at support@itsarch.com."},{"id":"agent-experience","name":"Agent Experience","status":"development","description":"Helping AI agents find, understand and use a business through its existing systems and rules: product, room and rate information agents can read, and a clear path into the business's own checkout or booking engine.","limits":"Not publicly available. No live checkout or booking-engine integrations today."},{"id":"agent-intelligence","name":"Agent Intelligence","status":"development","description":"Helping businesses understand how agents interact with them: agent activity, journeys and friction, across retail and hospitality, beyond the Shopify pilot.","limits":"Limited to signals a business can observe. Not publicly available."},{"id":"connecting-layer","name":"Connections to business systems","status":"planned","description":"Connecting agent interactions with commerce platforms, catalogs and inventory, pricing and offers, checkout, booking engines, CRM and analytics.","limits":"Conceptual. No live integrations exist today."}],"not_offered":[{"name":"Public API","status":"none","note":"There is no public API or OpenAPI specification."},{"name":"MCP server","status":"none","note":"ARCH does not operate an MCP server."},{"name":"Agent authentication","status":"none","note":"No agent accounts or credentials. Nothing on this site requires sign-in."},{"name":"Purchasing or booking on a user's behalf","status":"none","note":"ARCH does not complete transactions for anyone."}],"actions":[{"id":"run-readiness-check","name":"Run the Agentic Readiness Check","how":"Open /readiness?url={domain} in a browser, for example /readiness?url=example.com. The check runs in the page and needs JavaScript.","url":"https://www.itsarch.com/readiness","note":"Only for public domains. Results expire after 24 hours."},{"id":"read-methodology","name":"Read the scoring methodology and limits","how":"Open /readiness#methodology.","url":"https://www.itsarch.com/readiness#methodology"},{"id":"contact","name":"Contact ARCH","how":"Use the form at /#contact, or email support@itsarch.com. Submit the form only with the explicit consent of the person you act for.","url":"https://www.itsarch.com/#contact"}],"contact":{"email":"support@itsarch.com","form":"https://www.itsarch.com/#contact","support":"https://www.itsarch.com/support"},"policy":["All public pages may be read, summarized, and cited. Please link to the source page.","No authentication is required and none is offered.","Forms are for people. Submit the contact form or start a readiness check only at the explicit request of the person you act for.","Run the readiness check only on domains the person you act for asked about. Scans are rate-limited.","Do not sign anyone up for email updates without their explicit consent.","Do not treat illustrative scenarios on the homepage as data about real businesses or AI assistants.","/internal and /api are not public and are excluded from crawling."],"resources":[{"name":"Agent Interface","path":"/agents","type":"text/html","description":"This information as a structured web page.","url":"https://www.itsarch.com/agents"},{"name":"llms.txt","path":"/llms.txt","type":"text/plain","description":"Short index of public resources.","url":"https://www.itsarch.com/llms.txt"},{"name":"agents.md","path":"/agents.md","type":"text/markdown","description":"Capabilities, constraints and links in Markdown.","url":"https://www.itsarch.com/agents.md"},{"name":"agents.json","path":"/agents.json","type":"application/json","description":"The same information as JSON.","url":"https://www.itsarch.com/agents.json"},{"name":"Sitemap","path":"/sitemap.xml","type":"application/xml","description":"All public pages.","url":"https://www.itsarch.com/sitemap.xml"},{"name":"robots.txt","path":"/robots.txt","type":"text/plain","description":"Crawl policy.","url":"https://www.itsarch.com/robots.txt"}],"pages":[{"name":"Home","path":"/","description":"How ARCH works (Agent Experience and Agent Intelligence), an illustrative customer journey for shopping and travel, and the readiness check.","url":"https://www.itsarch.com/"},{"name":"Agentic Readiness Check","path":"/readiness","description":"Run the check; methodology and limits at /readiness#methodology.","url":"https://www.itsarch.com/readiness"},{"name":"Insights","path":"/insights/","description":"Articles on AI agent readiness and agentic commerce for retail and hospitality, in English with European translations where published.","url":"https://www.itsarch.com/insights/"},{"name":"Support","path":"/support","description":"Support contact.","url":"https://www.itsarch.com/support"},{"name":"Privacy Policy","path":"/privacy-policy","description":"Legal.","url":"https://www.itsarch.com/privacy-policy"},{"name":"Terms of Service","path":"/terms-of-service","description":"Legal.","url":"https://www.itsarch.com/terms-of-service"}]}