# ARCH

> ARCH helps AI agents find and use a business, and helps the business understand how agents interact with it. Two capabilities: Agent Experience and Agent Intelligence. The Agentic Readiness Check is available today.

ARCH serves two domains: Consumer Goods & Retail (Selling through AI agents with the brand’s own catalog, pricing, merchandising, policies and checkout; agent activity and missed sales); Travel & Hospitality (Taking bookings through AI agents with the hotel’s own rooms, rate rules, policies and booking engine; agent activity and missed bookings).

Available now: Agentic Readiness Check. There is no public API, OpenAPI specification or MCP server.

## Agent resources

- [Agent Interface](https://www.itsarch.com/agents): This information as a structured web page.
- [llms.txt](https://www.itsarch.com/llms.txt): Short index of public resources.
- [agents.md](https://www.itsarch.com/agents.md): Capabilities, constraints and links in Markdown.
- [agents.json](https://www.itsarch.com/agents.json): The same information as JSON.
- [Sitemap](https://www.itsarch.com/sitemap.xml): All public pages.
- [robots.txt](https://www.itsarch.com/robots.txt): Crawl policy.

## Pages

- [Home](https://www.itsarch.com/): How ARCH works (Agent Experience and Agent Intelligence), an illustrative customer journey for shopping and travel, and the readiness check.
- [Agentic Readiness Check](https://www.itsarch.com/readiness): Run the check; methodology and limits at /readiness#methodology.
- [Insights](https://www.itsarch.com/insights/): Articles on AI agent readiness and agentic commerce for retail and hospitality, in English with European translations where published.
- [Support](https://www.itsarch.com/support): Support contact.
- [Privacy Policy](https://www.itsarch.com/privacy-policy): Legal.
- [Terms of Service](https://www.itsarch.com/terms-of-service): Legal.

## Optional

- [Readiness methodology and limits](https://www.itsarch.com/readiness#methodology): What the check reads, how it scores, and what it cannot see.