GET /agents · text/html · updated 2026-10-25

ARCH — Agent Interface

Structured information about ARCH, its capabilities, supported use cases, and available actions.

name: ARCH
type: Software company · Agent Experience and Agent Intelligence for businesses
domains: Consumer Goods & Retail; Travel & Hospitality
available_now: Agentic Readiness Check
formats: /llms.txt /agents.md /agents.json

01What is ARCH?

ARCH helps AI agents find and use a business, and helps the business understand how agents interact with it. Two capabilities: Agent Experience and Agent Intelligence. The Agentic Readiness Check is available today.

problem: People increasingly ask AI agents to find, compare, buy and book. That makes agents a new commercial channel.
role: ARCH works with the business as it already operates: its catalog or rooms, its offers and policies, and its existing checkout or booking engine. The business stays in control.
scope: Agent Experience helps AI agents find, understand and use a business through its existing website and systems. Agent Intelligence helps the business understand how agents interact with it: agent activity, journeys and friction. The Agentic Readiness Check shows how ready a website is today.
is_not: Not an SEO or generative-search optimization tool.
Not a branded chatbot, and not an autonomous agent that buys or books for anyone.
Does not replace a commerce platform, booking engine, CRM or analytics stack.
Does not receive private conversations between people and AI assistants.

02Who is ARCH for?

role	context
VP Ecommerce, Heads of Digital	Consumer goods brands, DTC, beauty, fashion, retailers
Chief Commercial Officers, Distribution and Digital leads	Hotel groups, independent hotels, travel booking businesses

03Supported business domains

Consumer Goods & Retail

id: consumer-goods
segments: DTC and ecommerce brands, beauty and personal care, fashion and premium products, retailers and marketplaces
focus: Selling through AI agents with the brand’s own catalog, pricing, merchandising, policies and checkout; agent activity and missed sales.

Travel & Hospitality

id: hospitality
segments: Hotel groups, individual hotels, hospitality operators, travel booking experiences
focus: Taking bookings through AI agents with the hotel’s own rooms, rate rules, policies and booking engine; agent activity and missed bookings.

04Current capabilities

Agentic Readiness Check

Available now

id: readiness-check
status: available · Available now
description: A free entry point. Reads a business's public website the way an automated visitor does and checks access, structured data, prices, availability, policies and the visible path to purchase or booking. Detects online stores and hotel or booking sites. Evidence for every check; fixes ranked by impact.
limits: Public website signals only. Reads the homepage, robots.txt, sitemap, llms.txt and one sample product or room page. Does not see real agent traffic, private conversations, signed-in checkout or booking flows, product feeds or marketplace listings.
url: https://www.itsarch.com/readiness

Arch for Shopify (Agent Intelligence)

Pilot / pre-release

id: shopify-app
status: pilot · Pilot / pre-release
description: A Shopify app showing recorded storefront visits, potential AI shopping signals, storefront assessments and simulated shopping tests.
limits: Not yet listed on the Shopify App Store. Shopify stores only. Pre-release; details on request at [email protected].

05Capabilities in development

Agent Experience

In development

id: agent-experience
status: development · In development
description: Helping AI agents find, understand and use a business through its existing systems and rules: product, room and rate information agents can read, and a clear path into the business's own checkout or booking engine.
limits: Not publicly available. No live checkout or booking-engine integrations today.

Agent Intelligence

In development

id: agent-intelligence
status: development · In development
description: Helping businesses understand how agents interact with them: agent activity, journeys and friction, across retail and hospitality, beyond the Shopify pilot.
limits: Limited to signals a business can observe. Not publicly available.

Connections to business systems

Planned / conceptual

id: connecting-layer
status: planned · Planned / conceptual
description: Connecting agent interactions with commerce platforms, catalogs and inventory, pricing and offers, checkout, booking engines, CRM and analytics.
limits: Conceptual. No live integrations exist today.

06Available actions

1Run the Agentic Readiness Check
id
run-readiness-check
how
Open /readiness?url={domain} in a browser, for example /readiness?url=example.com. The check runs in the page and needs JavaScript.
url
https://www.itsarch.com/readiness
note
Only for public domains. Results expire after 24 hours.
2Read the scoring methodology and limits
id
read-methodology
how
Open /readiness#methodology.
url
https://www.itsarch.com/readiness#methodology
3Contact ARCH
id
contact
how
Use the form at /#contact, or email [email protected]. Submit the form only with the explicit consent of the person you act for.
url
https://www.itsarch.com/#contact

07Integration and access status

item	status	note
Agentic Readiness Check	Available now	Public website signals only. Reads the homepage, robots.txt, sitemap, llms.txt and one sample product or room page. Does not see real agent traffic, private conversations, signed-in checkout or booking flows, product feeds or marketplace listings.
Arch for Shopify (Agent Intelligence)	Pilot / pre-release	Not yet listed on the Shopify App Store. Shopify stores only. Pre-release; details on request at [email protected].
Agent Experience	In development	Not publicly available. No live checkout or booking-engine integrations today.
Agent Intelligence	In development	Limited to signals a business can observe. Not publicly available.
Connections to business systems	Planned / conceptual	Conceptual. No live integrations exist today.
Public API	Not publicly accessible	There is no public API or OpenAPI specification.
MCP server	Not publicly accessible	ARCH does not operate an MCP server.
Agent authentication	Not publicly accessible	No agent accounts or credentials. Nothing on this site requires sign-in.
Purchasing or booking on a user's behalf	Not publicly accessible	ARCH does not complete transactions for anyone.

Status values: available (Available now), pilot (Pilot / pre-release), development (In development), planned (Planned / conceptual), none (Not publicly accessible).

08Contact and documentation

email: [email protected]
contact_form: https://www.itsarch.com/#contact (for people; see policy)
support: https://www.itsarch.com/support
methodology: https://www.itsarch.com/readiness#methodology
pages: Home — How ARCH works (Agent Experience and Agent Intelligence), an illustrative customer journey for shopping and travel, and the readiness check.
Agentic Readiness Check — Run the check; methodology and limits at /readiness#methodology.
Insights — Articles on AI agent readiness and agentic commerce for retail and hospitality, in English with European translations where published.
Support — Support contact.
Privacy Policy — Legal.
Terms of Service — Legal.

09Agent access policy

1All public pages may be read, summarized, and cited. Please link to the source page.
2No authentication is required and none is offered.
3Forms are for people. Submit the contact form or start a readiness check only at the explicit request of the person you act for.
4Run the readiness check only on domains the person you act for asked about. Scans are rate-limited.
5Do not sign anyone up for email updates without their explicit consent.
6Do not treat illustrative scenarios on the homepage as data about real businesses or AI assistants.
7/internal and /api are not public and are excluded from crawling.

10Machine-readable resources

path	type	description
/agents	text/html	This information as a structured web page.
/llms.txt	text/plain	Short index of public resources.
/agents.md	text/markdown	Capabilities, constraints and links in Markdown.
/agents.json	application/json	The same information as JSON.
/sitemap.xml	application/xml	All public pages.
/robots.txt	text/plain	Crawl policy.

No public API, OpenAPI specification or MCP server is published, because none exists. This page, /llms.txt, /agents.md and /agents.json are generated from the same source and are updated together.